Dopamine Dressing… The Hit You Didn’t Know You Needed.

May 30, 2025

(As Written For On The Coast Families)

By now you’ve probably heard the phrase “Dopamine Dressing” and if not, it simply means “wearing something that makes you feel good”. For us as Stylists it is something we have been teaching for over two decades through our #DressUpItFeelsGood campaign and whenever we personally style a client. However, like all fashion trends when something is given a cool name or catch phrase it can suddenly become the next “new” thing. This is where the Dopamine Dressing trend was born…to wear something that makes you feel happy and gives you a “dopamine hit”!

This form of dressing is beyond easy for any occasion and requires minimal effort when you have pieces in your wardrobe that bring you joy and make you smile.

Here is the catch… you need to have items in your wardrobe that you love and that love you back. This trend really just showcases how important it is that our wardrobes are filled with items that are the perfect fit, colour and style for our individual silhouettes, lifestyles and personal taste. 

HOW TO DOPAMINE DRESS :

The secret to this style of dressing is to wear items that make you feel alive, bold, confident and happy. Whether it be your metallic boots, a lace skirt, sequin tank, your favourite blazer or a tailored pair of pants. It is all about wearing things that make you feel gooooood.

To really amp up your outfit, always try and include a statement or bold accessories whether it be an earring, handbag, shoe or scarf – something that simply makes you smile!

If accessories are not your thing, wear something that has a bold hue (right for your colour palette of course!) to lift your mood or play with textures to add interest for a luxurious “feel good” sensation on the body.

WHAT TO DO IF YOU DON’T HAVE ITEMS YOU LOVE :

This is the stage in your life when you need to start adding pieces that make you feel alive, bold, confident and happy every time you go to your wardrobe. You do not need to spend a lot – stick within your means and set yourself a budget, but look for items that are different to what you already have or you would normally purchase out of habit or ease.

Try:

–  Items that feel amazing on your skin like silk or 100% cotton

–  Garments that feature an embellishment like studs or pearls

  • A colour that is not Black. For example opt for a Red pant back with a casual tee or a Green blazer back with your denim
  • A print, lace or sequin skirt or pant to replace your denim or wear it teamed back with your denim jacket or jeans 
  • Raiding your best friend’s, Mum, or Nan’s wardrobes and have a “swap and smile” day. It is amazing what others have in their wardrobe that to them may be boring but to you may be just the “happy” piece you need!

What makes this way of dressing so easy to wear for any occasion is that it doesn’t require you to be in the latest trends, or have the latest “IT” item. All you need are the pieces that make you feel fabulous in a way that you can let your creativity and personal style really shine through, because you are wearing WHAT you want, HOW you want.

We hope this article gives you the feel good “hit” you need to get your dopamine into overdrive next time you get dressed.

Vibrantly yours,

Sam & Jordi Woods x